Our Fine Art Printing Process

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You can keep it draped and undercover in your studio,

or you can share it with the world. 

Share it!

Let's say there’s a collector in Denver who wants to buy

your original art, but you also promised you would paint

one for your Aunt in Florida.  Possibly, your Aunt would

love a reproduction of your painting, and you can still

sell the original to the buyer in Denver.  That is just one

scenario that artists, especially beginners, find

themselves in.

Here is where we can help you.

Fine Art Printing, at its essence, is taking your original art

and recreating it as closely and accurately to that original

as possible, allowing you to make perfect clones of your art. 

Digital printing technology enables you to make only 1 print

of your art or as many as you wish. 

You can run numbered Limited Editions of your original,

which is a public promise that you guarantee that only a

specific number of prints, will be made and no more.

This increases the potential value of each print

in your edition. 

You may have heard the word "Giclee" (ZHee-CLAY or Jee-CLAY)  used to describe a fine art print. The term was invented

around 1991 to give a descriptive title to what was then a new approach to high-quality print reproduction using digital

technology.  We rarely use the term these days and mostly refer to all we produce as Fine Art Prints.

How do we get started?

Your masterpiece is finally completed.

Congratulations!  Now what? 

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In the case of the traditional artist working in oils,

acrylics, watercolor, etc., the process truly begins

with a “capture” of the original art.  This can be

done using a scanner or photographic equipment. 

This first step must be done correctly, as it is

fundamentally the most important step of the whole

process.  A really great capture can make beautiful

prints, while a poor capture will never, with all the

digital magic available, make anything of passable

quality, at least not in the category of Fine Art.

This step is much easier for Digital Photographers,

as they have already created their “capture” when

they took their photograph.

Fine Art Proofing

The next big step…

Once a digital file is created from the capture,

we begin the proofing process.  A camera

photographs the image, converting it to

digital information. It is then viewed on a

calibrated monitor, converted to CMYK 

values, and output through a high-resolution

printer designed for the highest

level of digital printing quality available. 

There's a lot going on here.

It is nearly impossible, with all the translations,

for the first test print to be 100% accurate

compared to the original art.  There are

many tweaks that must be made to balance

all the values and color saturation as well

as adjusting the color range.  This process

of making slight (sometimes major) fine-tuning

adjustments to the print in order to match the

original is called color correcting or proofing

We output small prints or proofs of the image until we are very close to matching the original and at that time collaborate with the artist

on further improvements if needed.  When satisfied, the artist will sign or initial the final proof and this will be kept onsite for comparison

when more prints are requested in the future.  For artists that wish to print one image on different media, proofing is required for

each medium, as all media accept ink differently.

examples of color correction and the remarkable difference it can make

And then finally…

 

Prints are ordered.  Just let us know how large and how many!  It’s the easiest part of the whole process.

We love talking about the many steps in making great prints, so please call if you have questions.